We’ve all heard the phrase “time is money”. In business terms, it’s as true as it was back in the 1700s when it was said to have been coined by Benjamin Franklin. Our time is valuable, and we want...

There was a time not so long ago when social media was dominated by the millennial generation and used for nothing more than basic posting and online chat room facilities. Fast-forward a few years, and it is now near...

Conversation Marketing Conversational Marketing is a swift procedure to convert the common participants of the market into a customer for their business.  It builds a relationship with the Business and the Customer directly to make the strange customers become followers. It can...

We’ve seen the state of marketing change massively over the past few years alone. First was the introduction of digital marketing – a means of online advertisement that has skyrocketed in popularity, leaving traditional marketing techniques to pale in...

BEATRIX is a quality digital marketing blog and we focus on creating engaging and informative content for our readers. Our target audience is small business owners and digital marketers. Our goal for BEATRIX is to create...

Social media isn’t reality, we all know that. It’s for showing off your happiest, proudest and most enjoyable moments in the best light. Although the subject of an image can go so far in doing that, the way the...

With the advent of technology, more and more people today are finding information or services online. The change in users' behavior has influenced the business practices and techniques significantly irrespective of their size or industry. Every company in this digital era...

Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s no arguing the benefits that a business can enjoy from going online, without the right marketing, the...